COMING SOON !
Introducing Imaginland: Pioneers in Pretend Play
Brands
As Imaginland continues to expand its presence in the toy industry, the brand remains committed to delivering innovative and enriching play experiences. With its focus on creativity, safety, and quality, Imaginland is set to become a leader in the realm of pretend play toys.
Overcoming the Odds: Asian Toy Companies' Path to Global Market Penetration
Brands
Asian toy companies have the potential to make a significant impact on the global market. By leveraging their unique strengths, embracing innovation, and understanding cultural nuances, they can effectively navigate the challenges of global expansion and establish a strong presence in the industry.
Rare Mint-Green Labubu Statue Auctioned for 1.08 Million RMB (~USD 150k) in Beijing
Products | 12 Jun, 2025
A mint-green Labubu statue, the only one of its kind, was auctioned in Beijing for 1.08 million RMB (approx. 150,000 USD). Created by Kasing Lung and produced by Pop Mart, its sale highlights the rising status of designer toys as high-value collectibles, reflecting China’s growing global influence in the toy industry.
Cross-Generational Appeal: How Toys“R”Us Asia’s “Live Toyful” Campaign Bridges Generations
Brands | 13 Jun 2025
Toys“R”Us Asia’s Live Toyful campaign promotes a lifestyle of inclusive, cross-generational play. Through immersive concept stores, curated experience zones, and playful lifestyle branding, it connects families, teens, and kidults alike. This strategy reshapes the retail toy experience and highlights the enduring emotional value of play across all ages.
How E-commerce is Shaping Brand Strategies in the Asian Toy Market
Brands
E-commerce is undeniably shaping the future of the Asian toy market. By embracing digital strategies and focusing on consumer engagement, toy brands can not only enhance their market presence but also build lasting relationships with their audience.
